DEFINING COMMERCIAL JOURNALISM.

Principal

Jeff Kelley began his career as a business and technology reporter for the Richmond Times-Dispatch, covering startups and enterprises and interviewing everyone from Fortune 500 CEOs and bootstrapping entrepreneurs. With both agency and in-house PR experience, he formed Kelley & Co. in early 2015 to offer companies a nimble partner to deliver high-quality content and media needs on-time and at-budget. Jeff has served as a public relations writing instructor at VCU. He lives in Richmond with his wife and three children and is an avid distance runner. Talk to him at jeff@kelleyus.com.

Managing Director

Dan Carrigan brings global communications experience to our clients. He has worked for international public relations agencies, led teams through major milestone announcements, prepped executives for national news, and served as a crisis and government relations counselor. His specialty areas include healthcare, higher education and biopharma. Dan began his career as a broadcast news reporter and multimedia journalist, working in New Jersey and his home state of Pennsylvania. His background also includes a stint in state government. He holds a master’s degree in mass communications from VCU’s Richard T. Robertson School of Media and Culture. His email is dan@kelleyus.com.

Strategist + Copywriter

A reformed daily journalist who still lives for breaking news, Kyra Scarton Newman now focuses on bring client stories to life across different channels, with deep experience in thought leadership in financial services and higher education. She complements writing with media relations, generating coverage in targeted outlets from The New York Times to CNN.com. When she steps away from the computer, you can find her spending time with her husband and newly adult kids, trying out different recipes in the kitchen, and failing to outsmart her lagotto romagnolo (that’s an Italian truffle dog). She’s kyra@kelleyus.com.

Copywriter

Specializing in the art of storytelling across mediums, Jenna Clark Embrey’s approach blends her background in marketing, economics, and the arts to support ventures with a narrative heart. With projects ranging from brand strategy and events to developing ideas for theatre and film, highlighting each unique story is central to Jenna’s work. Ask her about her work on Broadway and in the New York theater world at jenna@kelleyus.com.

Tech + Content

Trevor Dickerson is a multimedia journalist and editor with 15 years of experience running and working at local news websites, known for his compelling storytelling and in-depth coverage of community news. Beyond his work in local news and brand journalism, he has honed his skills in copywriting, web development, graphic design, and regional PR and media relations. Outside of work, you can find him enjoying the Richmond restaurant scene, biking, or tending to his flock of backyard chickens. Reach him at trevor@kelleyus.com.

Copywriter

Sean Gorman is a writer and editor, with a deep background as a professional journalist. Sean tells our client stories and meets deadlines head-on. He is a graduate of Ohio University. Talk to him about the great outdoors or his kids at sean@kelleyus.com.